Tactics

The four Sodcutter principles have application across a wide range of organizational and business needs.  Here, in conventional terms, are some of the areas in which the principles are especially effective: 

 Marketing Communication & Strategy: Sodcutter is not an advertising agency (though we can connect you with great designers and many other resources). But most small businesses can’t afford and/or don’t need an agency; they need someone to help them organize ideas and see what’s missing. Sodcutter can help with:

    Brainstorming sessions
 Copy writing and editing
 Menus and signs – layout, clarity, impact
 Promotional brochures, business cards, etc.
 Website content development
 Social networking basics
 Public relations, media, publicity

 Training: Even for very small organizations, consistent, repeatable training is important – but is often neglected. Sodcutter can develop affordable, focused training materials for any size business or organization.

 Meeting facilitation: Sodcutter can help with the development of mission / purpose statements and assist organizations in problem solving and goal setting. .

 Issues management: Consumers and stakeholders have never expected more from organization than they do today – social responsibility has become a cost of entry for most businesses. Sodcutter can help you be ready, by identifying issues, making recommendations and developing a communication strategy that shows your organization at its best: honest, human and responsible.

 Communications audit: Sodcutter can quickly assess your overall communication practices and make recommendations on how to simplify and unify your messages, both internally and externally.

Additionally, Sodcutter provides Coffee & Tea expertise: Though not related to the general communications practice, coffee and tea expertise is available through Sodcutter principal Tim Kern, a recognized expert in coffee & tea. Sourcing, marketing, product development, social issues, communications and consumer insights are some of the areas in which Tim offers consulting services to the coffee & tea industry.